Increasingly, at Modern Men Thongs, we are asked: “Does HEMA actually sell men’s thongs?” It seems logical, because HEMA is an accessible store where you buy everyday underwear, but if you look, you won’t find any men’s thongs in their collection. Why is that? And what if you are looking for a men’s thong? In this article, we explain why HEMA doesn’t sell men’s thongs, why it can actually make perfect sense for men to wear thongs, and where the modern man can find a comfortable, stylish men’s thong.
Does HEMA sell men’s thong?
At present (and probably never before) HEMA does not sell men’s strings. On the website and in the stores, you’ll find a wide range of men’s underwear: from boxers to briefs and shorts, but no men’s strings. We can only speculate as to why that is.
Perhaps a men’s string doesn’t quite fit within HEMA’s image, which is focused on basic and family products. It could also be that the demand for men’s strings is simply too low to justify expanding the range. Additionally, the taboo surrounding men’s lingerie still plays a role; strings are often associated with women, and HEMA may choose not to offer a ‘sensitive’ product they feel unsure about.
Anyway, for those looking for a men’s string at HEMA: unfortunately, you’ll have to look elsewhere.
Why men do want to wear a men’s thong
Strings for men are actually a very logical and practical piece of underwear. Compared to traditional boxers and briefs, men’s strings offer several advantages.
Firstly, men’s strings are ideal when wearing tight trousers, for example for sports or elegant outfits. Strings prevent visible lines or bumps from forming, which you might experience with a boxer. Less fabric also means less chafing and更 breathability, which is especially pleasant on warm days or during active moments.
Aesthetically, the men’s string is also gaining popularity. More and more men are daring to experiment with their underwear style and see strings as an expression of self-confidence and body positivity. The taboo that men find strings ‘unnatural’ or ‘strange’ is slowly but surely disappearing.
In fact, it might even be more logical for men to wear strings than for women. Men have a different body structure, where minimalist underwear like a string provides greater freedom of movement and contains less unnecessary fabric. Women often have a greater need for support around the pelvis, but for men, a string can offer extra comfort without feeling like something is ‘in the way’.
Where, then, can you find a men’s thong?
Because HEMA does not sell men’s thongs, it is helpful that there are specialised online shops that focus entirely on men’s thongs. One of the better options in the Netherlands is perhaps our own website, Modern Men Thongs. Here, you will find a wide range of men’s thongs in various styles, colours, and materials.
In addition to our collection, you can also browse other online shops such as H&M, Zalando, and bol.com, but the selection there is often more limited and less specialised than at Modern Men Thongs.
Our top 3 favourite men’s strings from Modern Men Thongs
We have selected our most popular men’s strings, which stand out for their comfort, fit, and style.
1. Classic Men’s String Bikini
A sleek, minimalist cotton blend that is breathable and comfortable for everyday wear. The fit is perfect for men who appreciate simplicity with a modern look. Price: £19.95.
2. Classic Men’s String Brief HS060605
This fabric has a more classic appearance, with good support and soft materials that feel pleasant against the skin. Perfect if you like a familiar fit combined with a modern look. Price: £19.95.
3. Men’s String Heren String HS270601
Made from modal, an exceptionally soft fabric that feels wonderful to wear and has moisture-regulating properties. Ideal for men who move around a lot or simply want to enjoy a luxurious feel. Price: £24.95.
All these models are carefully designed to meet the needs of the modern man who appreciates comfort, functionality, and style.
The Rise of Men’s Thongs: Time for Normalisation
Strings for men are quickly gaining ground within fashion and lifestyle. While women have been widely wearing strings since the 1990s, it’s now time for men to embrace that freedom of choice as well. Strings are not only practical but also a statement of self-confidence and comfort.
The fashion industry, sports world, and LGBTQ+ community play an important role in normalising men’s strings. They demonstrate that men can challenge themselves and embrace new forms of masculinity.
So, are you looking for men’s briefs? HEMA doesn’t have them (yet), but at Modern Men Thongs you’ll find everything you need. Check out our collection and experience the comfort for yourself!
Do you have experience with men’s strings or an opinion on why HEMA does not sell them? Feel free to share your thoughts in the comments below.